MyCebu.ph, a project of InnoPub Media, launched last December an electronic guidebook on the Sinulog. The guidebook was produced in partnership with Philippine wireless leader Smart Communications Inc.

“A Guide To Sinulog 2012” was launched in Pari-an last December 17 along with another InnoPub Media project — the data tagging of Cebu’s tourism and heritage sites using QR or quick response codes.

The guidebook was produced with the full support of the Sinulog Foundation, Inc., Department of Tourism and Ayala Center Cebu.

The e-guidebook was offered for free download via QR code scanning in Ayala Center Cebu, newspaper ads and flyers distributed on the streets.

More than a thousand tourists were able to download the e-book into their smartphones and e-readers in the duration of the Sinulog week.