With its cerulean waters surrounding stretches of white sandbars, majestic nature trails harboring rare flower species, and sites honoring a not too distant historical event, Antique has piqued the interest of travelers who prefer the off the beaten path.

Antiqueños are proud of their province and are spreading the word about it further by tapping into the digital space with the help of mobile innovations.

INTERACTIVE TOURISM MARKERS. InnoPub Media and SMART, in collaboration with the Antique Provincial Tourism Office, are installing these interactive tourism markers in the province. In photo are InnoPub Media technology lead Max Limpag (2nd from left) with SMART Visayas-Mindanao public affairs head Atty. Maria Jane Paredes and Antique tourism officer Ram Villaluna.

PLDT wireless unit Smart Communications and InnoPub Media recently released the Antique Guide app, bringing the digital tourism program to the province. The app contains information useful to visitors and students, such as historical background, local folklore and other interesting cultural trivia. It also lists things to do and places to see.

Did you know that Rafflesia speciosa, one of the world’s largest flowers, can be found in Antique? Or that the first Malay inhabitants in the Philippines established their permanent settlement in the province? Facts and other details such as these are available on the app.

“We hope more people will discover what our place has to offer,” said Gov. Rhodora Cadiao at the launch of the digital tourism program. “We thank Smart for helping to improve our tourism and communication efforts by making these services available and accessible through mobile phones.”

Antique Digital Tourism

DIGITAL TOURISM TEAM. The SMART and InnoPub Digital Tourism team during the launch of the Antique Guide app and interactive markers in the province.

The digital tourism program also includes the installation of markers with quick response (QR) codes and near field communication (NFC) chips in popular tourist spots and heritage sites. Through an NFC chip or QR code reader, mobile users will get on their phones detailed information about the said landmark.

The app is now available as a free download for both Android and iOS devices. The guide may also be accessed at myguide.ph/antique.

“Our technology for development initiatives aim to use mobile innovations to help improve lives in our communities. We are pleased that Antique will now benefit from digital technologies,” said PLDT and Smart public affairs head Ramon R. Isberto.

Facebook Live coverage of launch

The initial batch of QR code markers will be deployed to the following sites: Anini-y town and its Spanish-era church; Hamtic, home to the Malandog marker commemorating the establishment of the first Malaysian settlement in the Philippines; Antique provincial capitol; the Evelio B. Javier Freedom Park, named after the former governor whose heroism was seen as catalyst in the downfall of the Marcos dictatorship; and the capital town of San Jose de Buenavista.

More QR code markers will be deployed in other areas within the province, according to InnoPub cofounder Max Limpag. “We hope to showcase more of Antique into the digital space, and the best way to do that is to bring the information straight to users’ mobile phones,” Limpag said.

Antique digital tourism

ANTIQUE GUIDE. InnoPub Media technology lead Max Limpag and Antique provincial tourism officer Ram Villaluna.

In partnership with government units, the digital tourism program of Smart and InnoPub is a nationwide initiative that harnesses technology to deliver tourism, cultural, and historical information to more mobile users. The program was launched in 2012 and has since been implemented in Cebu, Iloilo, Davao, Baguio City, and Metro Manila, among other areas. It involves the creation of tourism apps and e-guides, and the installation of interactive markers in selected landmarks to trigger the download of more information.